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KMID : 0607720110220010001
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Journal of Korean Community Nursing
2011 Volume.22 No. 1 p.1 ~ p.10
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Application of the ASE Model to the Assertive Behavior of Non-smoking College Students Under Secondhand Smoke Exposure
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Choo Jin-A
Kim Eun-Kyoung
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Abstract
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Purpose: The present study was to apply the Attitudes-Social influence-Efficacy (ASE) model in order to identify
factors associated with the assertive behavior of non-smoking college students when they are exposed to secondhand smokes in Korea.
Methods: Data were collected from non-smoking college students (N=1,656, 76.6% female) at two universities in Seoul and Gyeonggi-do. The main outcome measure was the assertive behavior. ASE factors such as attitudes toward being assertive, social influences, and self-efficacy as well as socio-demographic, health- related, and smoking-related factors were self-administrated.
Results: The mean of the assertive behavior (range 1~5 points) was 2.23; 37.6% was not at all assertive, while 4.3% was always assertive. Higher assertiveness was significantly correlated with a higher level of positive attitude, social influence and self-efficacy (p<.05 for all). Stepwise multiple regression analyses showed that the social influence was the
strongest factor associated with the assertive behavior (β=0.430, p<.001, R2=.246), followed by self-efficacy, motive to assertiveness, having any family member who had diseases, and male gender. These factors explained the assertive behavior by 39.7%.
Conclusion: The ASE model may explain the assertive behavior of non-smoking college students under secondhand smoke exposure. Social influence and self-efficacy were significant factors associated with their assertive behavior.
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KEYWORD
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Secondhand smoke, Assertiveness, Attitude, Social behavior, Self-efficacy
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